Reputation Marketing For Dentists
Many dentists have a tough time maintaining positive reviews on review sites like Google and Yelp. Those low star ratings can cost a practice hundreds of thousands of dollars in lost revenue.
While a negative review can wipe out years of hard work, a patient that leaves a positive comment is a great way to build trust and promote your dental practice. By managing your dental reputation, you can keep patients coming back and new ones coming in
Total Revenue
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4.9
★★★★★ 4.5/5
from 700+ client
Why Choose Consultant Dental Marketing?
We have a deep understanding of the dental industry and the unique challenges it faces when it comes to online reputation management. Our team consists of marketing experts with extensive experience in dental marketing, enabling us to develop customized strategies tailored specifically for dental practices.
Years of Combine Dental Marketing Experience
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Getting Started
Your dental practice’s reputation is one of your most important marketing assets, and it’s a critical factor in attracting new patients. More than 85% of patients trust online reviews as much as personal recommendations whean making decisions about where to receive care.
A great way to improve your dental practice’s reputation is to encourage happy customers to share their experiences on review sites like Google, Healthgrades, Yelp, and RateMDs. You can do this in a variety of ways, including emailing or texting your satisfied patients to ask for a review or sending them personalized letters and reminders to leave a review.
It’s also crucial to monitor and respond to negative reviews as soon as possible. Whether you handle this manually or with a full-service dental management platform, such as Adit, it’s crucial to get proactive about addressing reviews and other potential reputation issues.
In addition, proactively promoting positive patient reviews and testimonials on your website can help drive more traffic to your site and increase your SEO ranking. With Reputation Marketing, you can add a Patient Reviews page to your site and let prospective patients read positive reviews from past patients with the click of a button.
You can even automate the process of requesting reviews by setting up a program that automatically emails or text patients with a link to leave a review. There are also many great programs that can help you manage all your reviews in one place, such as BirdEye, which integrates with your email, SMS, and snail mail.
Another great way to improve your dental practice’s online reputation is to create quality content for your website and blog. Original, relevant content will give your website and blog a search engine optimization boost, which can lead to more organic traffic and increased brand awareness.
If you’re not already using Facebook, a strong business page with glowing reviews, educational articles and enticing promotional offers can build trust and familiarity with your dental practice
amongst existing patients. This will not only help you attract more prospects, but it will also improve your search engine rankings and drive referrals from your existing patients.
Addressing Negative Reviews
A negative review can be a major pain for any business, but for dentists, it’s particularly damaging because a bad online review can turn off potential patients. As a result, dental practices must develop strategies to respond to negative reviews in an effective manner.
Dentists must understand that the best response to a negative review is a genuinely heartfelt apology. This will minimize the impact of a negative review and help you maintain a good reputation with prospective patients.
In addition, a genuine apology will also help you establish trust with your patients and their friends and family. This will lead to more positive reviews, and even better patient experience scores.
Another key strategy for responding to negative reviews is to address the issues that led to them. Doing so can show your patients that you care about their concerns and are willing to work with them to solve them.
For example, if a patient writes that they were left waiting for a long time during their appointment, you can offer to call them or visit the office for a one-to-one meeting with the patient to discuss the issue in greater detail. This can make your patient feel like they’ve been heard and respected, which will likely lead to them updating their online feedback.
Aside from these proactive steps, it’s important to respond promptly to any negative comments that you receive on the internet. Don’t take too long or you’ll risk escalating the situation.
Don’t offer the reviewer too much information, though; this can make them feel attacked and cause them to leave more negative feedback. Limit your responses to three or fewer sentences and use respectful language.
Remember to avoid threatening the reviewer to remove their negative review, as that can be considered a violation of the Federal Trade Commission’s regulations. It’s also illegal to threaten a consumer with fines or legal action for leaving a complaint online.
If a patient does write a negative review of your dental practice, make sure that you’re following all state laws and HIPAA guidelines. Don’t engage in debate or post a response that might reveal protected healthcare information; instead, respond to the patient in private and invite them to contact you directly if they have any questions
Getting Positive Reviews
Getting positive reviews about your dental practice online is a great way to boost your reputation and attract new patients. According to a BrightLocal survey, over 90% of consumers take reviews into consideration when choosing a local business.
Many consumers trust online reviews more than personal recommendations, which means that a high star rating and an abundance of positive reviews can be the difference between a potential patient booking their first appointment with you or picking another dentist. In addition to helping searchers find you, positive reviews also send trust signals to search engines and can help boost your website’s SEO ranking.
There are a number of websites where consumers can leave reviews for businesses, but the most important sites for dentists are Yelp, Facebook, and Healthgrades. All of these sites offer free business listings and can be used to encourage patients to leave a review for your practice.
The first step in getting reviews is to claim your profile on each site. You can do this by going to the site’s website and following their instructions.
Once you have done this, it is crucial to respond to each review promptly and positively. This is especially true for negative reviews, as consumers are more likely to change their minds when a business takes the time to respond to them.
Responses should be short and courteous and include a thank you for taking the time to write a review. This shows that you care about your customers and their experience, which can prevent disgruntled or unhappy people from leaving a bad review in the first place.
Aside from responding to reviews, you should be sure to share the positive ones with your existing and potential patients. This can be done through social media, email marketing, or a dedicated reviews page on your website.
You should also mention positive reviews in your website’s carousel gallery, which helps to support conversion efforts when a prospective patient arrives at your site and looks for information about your services.
Lastly, if you notice a disgruntled or angry patient leaving a negative review, it is advisable to flag the review and contact them directly offline. You may be able to convince them to update or remove the review if you are able to have a good conversation with them.
Social Media
Social media has become a vital tool for marketing businesses and services, including healthcare. For dentists, social media marketing helps to build a reputation for your practice, and also allows you to share information about your dental care and procedures.
Unlike other forms of online marketing, social media provides dentists with an opportunity to interact directly with potential patients and existing ones. By building relationships with them, you can help to strengthen your brand and increase patient retention.
While many dental practices still plan their marketing for desktop platforms, the truth is that a majority of consumers use mobile devices to access social media. By creating and implementing a mobile-friendly social media strategy, you can ensure that your content is visible to the right people at the right time.
Facebook, Instagram, Twitter, and YouTube are all popular platforms for dental marketing. These sites are free to use and offer a variety of ways for dentists to reach their target audience.
For example, on Facebook, you can post photos of your staff members and their smiles; on Twitter, you can share interesting facts about dentistry or hygiene. On Instagram, you can take photos of your practice’s facilities and the things that make your office unique.
You can also post images of your team interacting with patients in the office. This gives patients a sense of what they can expect from your practice and helps to build trust.
Another popular dental marketing method is using YouTube to create and post videos. While it may seem counterintuitive to focus on video content when you want to attract new patients, it is one of the best types of dental marketing for generating high levels of engagement and search engine traffic.
YouTube is the second-largest search engine in the world, and it has a huge amount of reach, making it an ideal place for your dental marketing to thrive. With so much organic search traffic, creating and posting YouTube videos can help your practice generate more leads and new business than ever before.
Successful Dental Reputation Management
We will share our Intelligent Patient Acquisition & Retention System.
Dental Practice A saw an increase in positive patient reviews and an improvement in overall online ratings after implementing our reputation management strategies. The practice’s enhanced online reputation resulted in higher patient trust, increased appointment bookings, and positive word-of-mouth referrals.
- Dental Practice B effectively addressed negative reviews by utilizing our reputation management services.
- Dental Practice C experienced a significant increase in positive online reviews by implementing our review generation strategies.
- Contact us today to schedule a consultation and take the first step towards effectively managing your online reputation, building patient trust, and achieving long-term success.
Amazing Dental Marketing Features
Growth Marketing
AI Agents & SEO Automation
AI Powered Chat Bot with Lead Capture
AI Powered Lead Management System & Follow Up
AI Powered Social Media & Content Distribution
AI Powered Review Building & Referrals Acquistion
The Difference? Intelligent Automation That Learns and Improves
New Patient Acquisition That Gets Smarter Every Day
Traditional dental marketing burns money on ads that target anyone with teeth. Our AI platform analyzes thousands of data points to identify exactly who needs your specific services right now. The result? Your marketing budget works 3-5X harder, delivering qualified patients instead of tire-kickers.
"We were spending $3,500 monthly on Google Ads with our previous agency. With the AI growth infrastructure, we're spending $2,000 and seeing DOUBLE the new patient flow." – Dr. Jennifer Matheson, Cornerstone Dental
Lead Management That Never Drops the Ball
Problem: 43% of potential patients who contact dental practices never book an appointment.
Solution: Our AI instantly analyses every new lead, scores their potential value, and routes them through a personalized conversion path. Your front desk team receives real-time notifications with contextual insights about each prospect's needs and optimal approach – turning reception staff into conversion specialists without requiring new skills.
Follow-Up Automation That Feels Genuinely Personal
Cold leads become hot prospects through intelligent multi-channel communication that adapts based on each person's behavior.
While your competitors send the same generic email to everyone, our AI creates unique
nurturing sequences that respond to individual concerns, objections, and interests – delivering the right message at the perfect moment.
Appointment Scheduling That Maximizes Production
Our intelligent scheduling system doesn't just fill your calendar – it optimizes it for profitability and patient experience:
- Smart scheduling that groups similar procedures to maximize efficiency
- Automated rescheduling that instantly fills cancellations with perfect-fit appointments
- Predictive no-show prevention that identifies at-risk appointments before they're missed
Patient Growth Management That Creates Raving Fans
Your existing patients are your greatest untapped resource. Our infrastructure automatically:
- Identifies ideal moments to suggest beneficial treatment upgrades
- Monitors satisfaction through natural language processing
- Activates referral campaigns to precisely the right patients at the optimal time
- Generates authentic reviews from your most enthusiastic patients
Ready to Grow Your Dental Practice with AI + Digital Marketing?
Let our team handle the marketing, lead generation, and automation — so you can focus on dentistry while we fill your chairs with high-value patients.
Done-for-You Digital Marketing
From Google Ads, SEO, and Facebook Ads to YouTube and Local Campaigns — we run your entire digital strategy to consistently bring in new patient leads.
AI-Driven Lead Management
We don’t just generate leads — our AI systems automatically follow up, nurture, and convert them into booked appointments 24/7.
New Patient Growth Engine
We build scalable patient acquisition systems that drive predictable monthly growth — not just “marketing fluff.”
Reputation + Review Building
Get more 5-star reviews, grow referrals, and dominate Google Maps with our proven brand-building systems.
Retention & Reactivation Automation
Don’t lose touch with existing patients. Our AI reactivation tools bring back past patients and reduce no-shows — automatically.
Find out how much revenue you’re missing and how we can fix it — with zero fluff and 100% execution.
We Have 3 Dental Practice Growth Packages
Foundation Builder
Perfect for new practices or those needing to establish a strong local presence
What's Included:
- Optimized Google Business Profile
- Local citation building across 50+ directories
- Geo-targeted keyword optimization
- Google Maps ranking strategy implementation
- Monthly position tracking and adjustments
- Professional practice branding assessment
- Consistent NAP (Name, Address, Phone) across the web
- Social media profile optimization
- Monthly social posts on 2 platforms
- Custom graphics for online presence
- Dedicated review generation platform
- Review response management
- Custom review collection system
- Negative feedback interception
- Monthly reputation reports
- Custom QR code review cards
- Staff training for review solicitation
- Automated review request system
- Review showcasing on your website
- Competitive review analysis
- Dormant patient identification
- Automated reactivation sequences
- Custom reactivation offers
- Performance tracking dashboard
- Quarterly campaign optimization
Growth Accelerator
Comprehensive marketing solution for practices ready to significantly increase patient acquisition
Everything in Foundation Builder PLUS:
- Comprehensive keyword research
- On-page optimization for top procedures
- Monthly content creation (4 articles)
- Local SEO optimization
- Technical SEO implementation
- Schema markup for dental services
- Quarterly SEO performance reports
- Google Ads campaign setup and management
- Custom landing page creation
- Monthly budget management
- A/B split testing for maximum ROI
- Call tracking implementation
- Conversion rate optimization
- Weekly performance monitoring
- Video strategy development
- Custom audience targeting
- Remarketing campaign setup
- Ad creative consultation
- Performance analysis and optimization
- View-through conversion tracking
- Custom audience creation
- Lookalike audience targeting
- Creative ad design (4 per month)
- A/B testing of ad creative
- Campaign performance monitoring
- Lead form integration
- Cross-platform retargeting
AI Automation Suite
Cutting-edge technology to convert leads and maximize practice efficiency
Everything in Growth Accelerator PLUS:
- Automated lead scoring and prioritization
- Lead source attribution tracking
- Real-time notifications for hot leads
- Lead activity monitoring
- Customizable lead qualification criteria
- Multi-channel lead capture integration
- Lead performance analytics dashboard
- Behavior-based nurturing sequences
- Intelligent content personalization
- Treatment-specific nurturing paths
- Engagement scoring system
- Dynamic content delivery
- Patient education automation
- Conversion path optimization
- Multi-channel follow-up automation (email, SMS, voice)
- Timing optimization algorithm
- Smart message sequencing
- Personalized follow-up content generation
- Objection handling automation
- Appointment scheduling integration
- AI-powered conversation analysis
- Patient communication workflow automation
- Automated appointment reminders
- Treatment plan follow-up system
- Insurance verification automation
- Patient recall system
- Post-appointment feedback collection
- Birthday and anniversary greetings
All packages include -dedicated account manager, Monthly performance reports, Quarterly strategy sessions, Growth guarantee: 20% increase in production within 90 days or your next month is free, No long-term contracts – month-to-month agreements, Unlimited support via phone, email, and chat
Custom packages available for multi-location practices or DSOs
