Google Local Service Ads For Dentists
Google Local Service ads (LSAs) are a great way to generate high-quality leads for your dental practice. They differ from Google ads in that they only charge your practice when you receive a phone call related to a specific dental service.
You can start generating new patients immediately when you get approved for LSAs. Your ad will show at the top of the search results when someone searches for a service that you offer.
Total Revenue
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4.9
★★★★★ 4.5/5
from 700+ client
Why Choose Consultant Dental Marketing
We have a deep understanding of the dental industry and know what it takes to create successful Google Local Service Ads campaigns. Our team consists of marketing experts with extensive experience in dental marketing, enabling us to develop customized strategies that align with the unique needs and goals of dental practices.
Years of Combine Dental Marketing Experience
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Keywords
Google Local Service ads are a great way to reach potential clients and generate new patients. They work on a pay-per-click (PPC) advertising model, so you only pay when someone clicks your ad and contacts your business.
You can also use Google Local Service ads to target keywords that are used by prospective patients searching for dentists. These include terms such as “dentist in (city name),” “dentist near me,” and “dentists in your area.”
Before starting a Google Local Service Ads campaign, you need to know which keywords your prospective patients are using to find a dental practice. You can do this by using the free Google Ads Keyword Planner tool.
Choosing the right keywords for your dental Google Local Service ads will help you reach your target audience and attract potential patients to your practice. The key is to target keywords that are relevant to the services you offer and the location of your practice.
In addition to targeting specific keywords, you should consider adding ad extensions. This can help you create a more engaging ad and increase your conversion rate.
For example, you can add a sitelink extension that allows searchers to link directly to your dental website. This can increase your conversion rates and increase the amount of time people spend on your dental website.
You can also include call extensions that allow people to contact your business. This can increase your patient conversions and reduce your ad cost.
Lastly, you can use ad extensions to highlight your practice’s most popular services and products. This can increase your ad clicks and conversions and make it more likely that your ads will be shown to potential patients.
Ad copy
Google Local Service ads for dentists are a great way to reach patients within your local area who are looking for a dental practice. They appear in search results and maps, making them a cost-effective method of advertising to new customers.
When creating an ad campaign, it is essential to ensure that you are targeting the right demographics and specific keywords. This will increase the chances of your ad appearing in the top search results and attracting qualified leads to your practice.
To start, choose the types of dental services you want to promote and set a target area for your ads. You can also choose the type of people you want to target, which will help you find potential patients in your community who are likely to be interested in your dental services.
The ad copy in your Google Local Service ads for dentist should be compelling and relevant to the search terms that your prospects use. By using the right phrases, you can increase your ad’s click-through rate and increase the number of potential patients you receive from your dental marketing campaigns.
A good ad copy will contain key information about your dental practice and its services, as well as call-to-action buttons that lead to your contact page. Your ad should also be focused on providing value to your audience and encouraging them to book an appointment.
Your ad quality score is one of the factors that Google considers when deciding which dental ads to show users, so it’s important that you maintain a high one to boost your ad quality and gain more clicks. The longer you run dental ads and provide valuable content to potential patients, the more Google trusts your practice and will give you a higher ad quality score.
Landing pages
Local service ads are a new Google ad format that allows dental practices to receive leads directly from potential patients. These ads are displayed above all other pay-per-click (PPC) and Google map listings. They include a business number, hours, ratings and reviews, and a green “Google Screened” check mark.
For dentists, these Google ads are an excellent way to increase their visibility in their target areas and attract more new patients. However, it’s important to know how to create these ads correctly. The most effective ads have an enticing headline that gets the user’s attention, and it’s also important to create an ad that is relevant to the person’s search. For example, if someone is looking for a dentist near their home, it’s likely that they will search for “dentists in my area.”
A well-written ad should have both a great headline and a compelling description of what makes your dental practice stand out from the competition. Your ad should also include incentives for the user to call you or visit your website.
As with any marketing campaign, it’s critical to monitor the results of your Google ads. This can be done using a tool such as Google Analytics or Insta Page. If you see that your ad is not converting, it’s time to re-evaluate your strategy.
The best approach is to start with a small budget and expand as you gather data about your audience. As you gain more insight into your target audience, you’ll be able to fine-tune your ad copy, landing page, and Google ads. Continually optimize your Google ads so that you get the most out of them and earn a high Quality Score.
Ad extensions
Google Local Service ads are a great way to increase visibility and drive potential patients to your practice. These ads are available to dentists in select areas and appear on both search results and maps.
These ads are also inexpensive, making them a great option for dentists who want to attract new patients quickly. Typically, these ads start to generate leads within hours of launch and can drive patient inquiries right away.
To create a Google Local Service ad, you will need to set up your dental business profile and create a campaign. You can then choose the keywords you wish to target.
The next step is to write the headline and two descriptions for your ad. These should mention some unique aspects of your practice that make you stand out from the competition and include incentives for potential patients to contact you.
Your description should also tell your audience why they should choose you over other dentists in their area. You can use awards, testimonials, first-time patient specials, or whatever makes you stand out from the rest.
You should also include a call button, location, and a sitelink extension (contact us or schedule an appointment). These extensions help potential clients navigate your website more easily.
As with all Google ads, it is important to write the ad copy in an effective manner. This will help you get more clicks and a higher quality score from Google. It is also important to ensure your ad is relevant and optimized for the keyword you are bidding on. Otherwise, your ad will be removed from Google’s list of ads and your ad quality score will suffer.
Budget
Google Local Service ads are an excellent way for dentists to generate new patients. They offer a higher quality of leads than traditional pay-per-click (PPC) marketing and allow you to target specific demographics in your area.
A high-quality lead can also be converted into a scheduled appointment, which will help you improve your ROI. A Google Local Service ad can be very effective at generating leads and driving traffic to your website.
LSAs appear at the top of search results and show a practice phone number, hours, ratings, and reviews. They also include a green “Google Screened” check mark that allows consumers to easily identify reputable providers.
In order to qualify for an LSA, practices must pass a background check and take out general liability and medical malpractice insurance. They must also be approved for a dental license and have at least one review on their Google Business Profile.
As with most Google advertising, the cost of LSAs depends on a practice’s geographic location and competition. A quick consultation with our team can help you determine a qualified lead cost range for your area and provide a strategy to maximize your return on investment.
If you’re interested in learning more about how to generate more new patients through Google Local Service ads, contact us today! We’ll be happy to answer any questions you may have and schedule a demo with you.
Another great feature of Google Local Service ads is that they allow your business to track how many calls come in from your ad. This will give you a better idea of which keywords are producing the most leads. It can also help you improve your response rate and conversion rates for your other ad campaigns.
Successful Dental Google Local Service Ads Campaigns
We will share our Intelligent Patient Acquisition & Retention System.
Dental Practice A experienced a significant increase in appointment bookings by running Google Local Service Ads targeting specific dental services in their local area. The campaign resulted in a higher conversion rate and an expansion of the practice’s patient base.
- Dental Practice B saw improved visibility and increased click-through rates by optimizing their Google Local Service Ads with compelling ad copy and relevant keywords.
- Dental Practice C attracted new patients by showcasing their Google Guaranteed badge in their Google Local Service Ads
- Contact us today to schedule a consultation and take the first step towards increasing your visibility in local search results, attracting new patients, and achieving measurable results through Google Local Service Ads.
Your Practice. Transformed by AI
For many dental practices with multiple locations, making sure that all of your areas have their own separate landing pages is an effective way of improving the ranking of your clinic in local search.
Amazing Dental Marketing Features
Growth Marketing
AI Agents & SEO Automation
AI Powered Chat Bot with Lead Capture
AI Powered Lead Management System & Follow Up
AI Powered Social Media & Content Distribution
AI Powered Review Building & Referrals Acquistion
The Difference? Intelligent Automation That Learns and Improves
New Patient Acquisition That Gets Smarter Every Day
Traditional dental marketing burns money on ads that target anyone with teeth. Our AI platform analyzes thousands of data points to identify exactly who needs your specific services right now. The result? Your marketing budget works 3-5X harder, delivering qualified patients instead of tire-kickers.
"We were spending $3,500 monthly on Google Ads with our previous agency. With the AI growth infrastructure, we're spending $2,000 and seeing DOUBLE the new patient flow." – Dr. Jennifer Matheson, Cornerstone Dental
Lead Management That Never Drops the Ball
Problem: 43% of potential patients who contact dental practices never book an appointment.
Solution: Our AI instantly analyses every new lead, scores their potential value, and routes them through a personalized conversion path. Your front desk team receives real-time notifications with contextual insights about each prospect's needs and optimal approach – turning reception staff into conversion specialists without requiring new skills.
Follow-Up Automation That Feels Genuinely Personal
Cold leads become hot prospects through intelligent multi-channel communication that adapts based on each person's behavior.
While your competitors send the same generic email to everyone, our AI creates unique
nurturing sequences that respond to individual concerns, objections, and interests – delivering the right message at the perfect moment.
Appointment Scheduling That Maximizes Production
Our intelligent scheduling system doesn't just fill your calendar – it optimizes it for profitability and patient experience:
- Smart scheduling that groups similar procedures to maximize efficiency
- Automated rescheduling that instantly fills cancellations with perfect-fit appointments
- Predictive no-show prevention that identifies at-risk appointments before they're missed
Patient Growth Management That Creates Raving Fans
Your existing patients are your greatest untapped resource. Our infrastructure automatically:
- Identifies ideal moments to suggest beneficial treatment upgrades
- Monitors satisfaction through natural language processing
- Activates referral campaigns to precisely the right patients at the optimal time
- Generates authentic reviews from your most enthusiastic patients
Ready to Grow Your Dental Practice with AI + Digital Marketing?
Let our team handle the marketing, lead generation, and automation — so you can focus on dentistry while we fill your chairs with high-value patients.
Done-for-You Digital Marketing
From Google Ads, SEO, and Facebook Ads to YouTube and Local Campaigns — we run your entire digital strategy to consistently bring in new patient leads.
AI-Driven Lead Management
We don’t just generate leads — our AI systems automatically follow up, nurture, and convert them into booked appointments 24/7.
New Patient Growth Engine
We build scalable patient acquisition systems that drive predictable monthly growth — not just “marketing fluff.”
Reputation + Review Building
Get more 5-star reviews, grow referrals, and dominate Google Maps with our proven brand-building systems.
Retention & Reactivation Automation
Don’t lose touch with existing patients. Our AI reactivation tools bring back past patients and reduce no-shows — automatically.
Find out how much revenue you’re missing and how we can fix it — with zero fluff and 100% execution.
We Have 3 Dental Practice Growth Packages
Foundation Builder
Perfect for new practices or those needing to establish a strong local presence
What's Included:
- Optimized Google Business Profile
- Local citation building across 50+ directories
- Geo-targeted keyword optimization
- Google Maps ranking strategy implementation
- Monthly position tracking and adjustments
- Professional practice branding assessment
- Consistent NAP (Name, Address, Phone) across the web
- Social media profile optimization
- Monthly social posts on 2 platforms
- Custom graphics for online presence
- Dedicated review generation platform
- Review response management
- Custom review collection system
- Negative feedback interception
- Monthly reputation reports
- Custom QR code review cards
- Staff training for review solicitation
- Automated review request system
- Review showcasing on your website
- Competitive review analysis
- Dormant patient identification
- Automated reactivation sequences
- Custom reactivation offers
- Performance tracking dashboard
- Quarterly campaign optimization
Growth Accelerator
Comprehensive marketing solution for practices ready to significantly increase patient acquisition
Everything in Foundation Builder PLUS:
- Comprehensive keyword research
- On-page optimization for top procedures
- Monthly content creation (4 articles)
- Local SEO optimization
- Technical SEO implementation
- Schema markup for dental services
- Quarterly SEO performance reports
- Google Ads campaign setup and management
- Custom landing page creation
- Monthly budget management
- A/B split testing for maximum ROI
- Call tracking implementation
- Conversion rate optimization
- Weekly performance monitoring
- Video strategy development
- Custom audience targeting
- Remarketing campaign setup
- Ad creative consultation
- Performance analysis and optimization
- View-through conversion tracking
- Custom audience creation
- Lookalike audience targeting
- Creative ad design (4 per month)
- A/B testing of ad creative
- Campaign performance monitoring
- Lead form integration
- Cross-platform retargeting
AI Automation Suite
Cutting-edge technology to convert leads and maximize practice efficiency
Everything in Growth Accelerator PLUS:
- Automated lead scoring and prioritization
- Lead source attribution tracking
- Real-time notifications for hot leads
- Lead activity monitoring
- Customizable lead qualification criteria
- Multi-channel lead capture integration
- Lead performance analytics dashboard
- Behavior-based nurturing sequences
- Intelligent content personalization
- Treatment-specific nurturing paths
- Engagement scoring system
- Dynamic content delivery
- Patient education automation
- Conversion path optimization
- Multi-channel follow-up automation (email, SMS, voice)
- Timing optimization algorithm
- Smart message sequencing
- Personalized follow-up content generation
- Objection handling automation
- Appointment scheduling integration
- AI-powered conversation analysis
- Patient communication workflow automation
- Automated appointment reminders
- Treatment plan follow-up system
- Insurance verification automation
- Patient recall system
- Post-appointment feedback collection
- Birthday and anniversary greetings
All packages include -dedicated account manager, Monthly performance reports, Quarterly strategy sessions, Growth guarantee: 20% increase in production within 90 days or your next month is free, No long-term contracts – month-to-month agreements, Unlimited support via phone, email, and chat
Custom packages available for multi-location practices or DSOs
