The Importance of a Dental PPC Agency
With more and more people looking online to find a dentist, it’s essential that your dental practice has an effective digital marketing strategy. This includes social media, SEO and pay-per-click advertising, boosting visibility and driving more patients to your doors.
PPC is a quick and easy way to boost your online presence and stand out from the competition. This is why many dentists use it in combination with SEO.
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Why Choose Consultant Dental Marketing?
We have a deep understanding of the dental industry and know what it takes to succeed in Google Ads and PPC advertising. Our team consists of marketing experts with extensive experience in dental marketing, enabling us to develop customized strategies that align with the unique needs and goals of dental practices.
Years of Combine Dental Marketing Experience
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Cost-per-click
PPC is a great way to get your dental practice in front of the people who are searching for a dentist near them. With a PPC campaign, your dental practice will appear on the first page of search results for relevant keywords.
While organic search engine optimization (SEO) takes time to produce measurable results, pay-per-click advertising is a quick and affordable shortcut to getting your website in front of your target market. This is especially important for new businesses that need a high level of traffic quickly, and cannot wait for an organic SEO campaign to generate results.
When you set up a dental PPC campaign, you will need to determine how much you want to spend. This cost can be determined by the number of times you want your ad to show up on Google, and how many people will click on it.
The higher the bid you place on a specific keyword, the more likely it is that your dental practice will be displayed on that search engine when people use that search term. This makes it an excellent way to attract targeted new patients to your dental practice without having to wait for an organic SEO campaign to work.
It is essential to remember that a dental PPC ad has a very short life cycle, meaning that it needs to be linked to a specific website landing page that compels potential patients to schedule an appointment online. Otherwise, the ad would be redundant and fail to achieve its purpose of driving traffic to your website.
Using a dental ppc agency that understands your practice is a great way to ensure your ad is effective. They will use web traffic analytics to determine which search terms your audience is searching for, and will craft a dental PPC ad that will increase the number of clicks your practice receives.
In addition to generating new patients, your PPC ad can also increase brand awareness by up to 80%! This can help your dental practice attract new patients and boost revenue.
The cost of a dental ppc agency will vary depending on the size of your budget and the amount of competition in your local area. The more competition, the higher your cost-per-click will be. However, if you can target a more specific audience, the more cost-effective your dental ppc campaign will be.
Conversion rate
In a world where search engines like Google offer coveted spaces at the top of their results pages, PPC advertising has become the most popular method for dentists to attract new patients. When implemented correctly, dental PPC can dramatically increase the number of website visitors and potential new patients for your practice.
One of the most important benefits of PPC is that it works incredibly fast, and online users are exposed to your ads as soon as you launch them. This is especially beneficial for dental practices that need to generate revenue quickly or take advantage of special offers that might draw in new patients.
A good dental ppc agency will be able to monitor and adjust your ad campaigns to maximize their effectiveness and ensure that you get the most out of your investment. This includes monitoring keywords and keyword bids, testing ads, and adjusting ad copy and other ad strategies to make sure that your dental website receives the right amount of exposure and clicks.
As with any other internet marketing campaign, the conversion rate for a dental ppc ad depends on several factors, including quality and relevance of your ad, your web site, your keywords, and your landing page. Using keywords that are relevant to your target audience and creating an optimized landing page that is designed for the type of person who might be interested in your services can drastically improve your conversion rate.
Another thing to consider when optimizing your dental ppc ads is whether you want to send traffic to an ad landing page or to a contact form. Many people who click on a PPC ad are looking for the information about your office that is on that ad, but not necessarily to fill out an online form. The key is to have a landing page that is designed for the kind of person who might be interested in your services and can easily get in touch with you by phone or email.
If you are looking for a dental ppc agency to manage your ads, you should look for an internet marketing company that can help you develop a comprehensive digital marketing plan to drive traffic to your website and increase the number of appointments. An effective dental ppc agency can use keywords that are relevant to your practice and optimize your PPC campaigns to maximize the amount of visits to your website and the number of new patients you get.
Quality score
The quality score of your dental ppc agency is important to ensure that your ads appear in the top slots on Google. This means that people who search for dental services in your area are more likely to click on your ad and book an appointment with you.
Your quality score is based on three factors: keyword, ad text, and landing page relevance. Ideally, you should try to improve these factors over time to achieve a high quality score.
You should also be aware that a poor quality score can have negative effects on your marketing, such as a higher cost-per-click and reduced conversion rate. This is why it’s crucial to select a company that will work with you to increase your ad quality score and optimize your ads for performance.
Another factor to consider is whether or not the PPC agency is a Google Adwords certified team. This will mean that they have the necessary knowledge and expertise to manage your Google Ads account effectively.
A good PPC agency should be able to provide you with regular, transparent reporting and supporting explanations. This helps you understand how your PPC campaign is performing, and when changes need to be made.
If you’re looking for a dental ppc agency to help you boost your ad quality score, here are some things to look for:
Firstly, make sure that the PPC agency has a dedicated team of specialists who are experts in Google Adwords. This will ensure that they can create effective campaigns for your unique practice and services.
In addition, the team should be able to develop an extensive negative keyword list based on your specific dental services. This will reduce your ad costs and allow you to focus on the keywords that convert the best.
Aside from these aspects, you should also ensure that the dental ppc agency is capable of creating and managing effective PPC campaigns. This will help you generate new leads and improve your bottom line.
Ad copy
Dental PPC is a great way to market your dental practice. It’s fast and cost-effective, allowing you to reach potential patients who are looking for your services. With pay-per-click, you only pay for those who click your ad or visit your site.
A well-written ad copy is key to successful PPC advertising. It should be relevant to the keywords you’re using, and it should attract attention and drive people to take action on your website. Ads that are too long or don’t use relevant keywords will get rejected by search engines, so be sure to keep your ad copy short and punchy.
Ideally, your ad copy should be centered around the service you provide and the benefit of choosing your practice for treatment. This will encourage prospects to click on your ad and contact you for more information.
In addition, your ad should be tailored to the specific needs of your demographic. You may want to offer a discount for new patients who sign up for an email list, and you might need to include specific instructions in the ad text to make it easier for potential patients to call you or schedule an appointment.
You can also use keywords in your ad to promote specific dental services, such as tooth whitening or veneers. You can even target patients who are in need of a particular procedure or type of dental care, such as sleep apnea treatments.
With a targeted ad, you can be confident that the right patients are reaching your website. You can use geo-targeting to ensure your ads show up when potential patients in your area are searching for a dentist.
A professional dental ppc agency will also know how to set up and manage your ad campaigns effectively. They should be able to help you determine how much your budget should be, and how to allocate it across geographic locations, time of day, and demographics.
A properly managed dental PPC account should run like a well-oiled machine. It should have regular keyword bid adjustments, and it should be constantly tweaked to improve performance. It should be easy to understand the progress of your dental PPC campaign, and it should be able to provide you with regular and transparent reporting with supporting explanations.
Successful Dental Google Ads and PPC Campaigns
We will share our Intelligent Patient Acquisition & Retention System.
Dental Practice A experienced a significant increase in appointment bookings by running targeted Google Ads campaigns that focused on specific dental procedures. The campaign resulted in a higher conversion rate and an expansion of the practice’s patient base.
- Dental Practice B saw improved online visibility and increased click-through rates by optimizing their PPC campaigns with compelling ad copy and relevant keywords.
- Dental Practice C attracted new patients by running a retargeting PPC campaign that engaged with users who had previously visited their website.
- Contact us today to schedule a consultation and take the first step towards effectively targeting potential patients, attracting new leads, and achieving measurable results through Dental Google Ads and PPC Advertising.
Amazing Dental Marketing Features
Growth Marketing
AI Agents & SEO Automation
AI Powered Chat Bot with Lead Capture
AI Powered Lead Management System & Follow Up
AI Powered Social Media & Content Distribution
AI Powered Review Building & Referrals Acquistion
The Difference? Intelligent Automation That Learns and Improves
New Patient Acquisition That Gets Smarter Every Day
Traditional dental marketing burns money on ads that target anyone with teeth. Our AI platform analyzes thousands of data points to identify exactly who needs your specific services right now. The result? Your marketing budget works 3-5X harder, delivering qualified patients instead of tire-kickers.
"We were spending $3,500 monthly on Google Ads with our previous agency. With the AI growth infrastructure, we're spending $2,000 and seeing DOUBLE the new patient flow." – Dr. Jennifer Matheson, Cornerstone Dental
Lead Management That Never Drops the Ball
Problem: 43% of potential patients who contact dental practices never book an appointment.
Solution: Our AI instantly analyses every new lead, scores their potential value, and routes them through a personalized conversion path. Your front desk team receives real-time notifications with contextual insights about each prospect's needs and optimal approach – turning reception staff into conversion specialists without requiring new skills.
Follow-Up Automation That Feels Genuinely Personal
Cold leads become hot prospects through intelligent multi-channel communication that adapts based on each person's behavior.
While your competitors send the same generic email to everyone, our AI creates unique
nurturing sequences that respond to individual concerns, objections, and interests – delivering the right message at the perfect moment.
Appointment Scheduling That Maximizes Production
Our intelligent scheduling system doesn't just fill your calendar – it optimizes it for profitability and patient experience:
- Smart scheduling that groups similar procedures to maximize efficiency
- Automated rescheduling that instantly fills cancellations with perfect-fit appointments
- Predictive no-show prevention that identifies at-risk appointments before they're missed
Patient Growth Management That Creates Raving Fans
Your existing patients are your greatest untapped resource. Our infrastructure automatically:
- Identifies ideal moments to suggest beneficial treatment upgrades
- Monitors satisfaction through natural language processing
- Activates referral campaigns to precisely the right patients at the optimal time
- Generates authentic reviews from your most enthusiastic patients
Ready to Grow Your Dental Practice with AI + Digital Marketing?
Let our team handle the marketing, lead generation, and automation — so you can focus on dentistry while we fill your chairs with high-value patients.
Done-for-You Digital Marketing
From Google Ads, SEO, and Facebook Ads to YouTube and Local Campaigns — we run your entire digital strategy to consistently bring in new patient leads.
AI-Driven Lead Management
We don’t just generate leads — our AI systems automatically follow up, nurture, and convert them into booked appointments 24/7.
New Patient Growth Engine
We build scalable patient acquisition systems that drive predictable monthly growth — not just “marketing fluff.”
Reputation + Review Building
Get more 5-star reviews, grow referrals, and dominate Google Maps with our proven brand-building systems.
Retention & Reactivation Automation
Don’t lose touch with existing patients. Our AI reactivation tools bring back past patients and reduce no-shows — automatically.
Find out how much revenue you’re missing and how we can fix it — with zero fluff and 100% execution.
We Have 3 Dental Practice Growth Packages
Foundation Builder
Perfect for new practices or those needing to establish a strong local presence
What's Included:
- Optimized Google Business Profile
- Local citation building across 50+ directories
- Geo-targeted keyword optimization
- Google Maps ranking strategy implementation
- Monthly position tracking and adjustments
- Professional practice branding assessment
- Consistent NAP (Name, Address, Phone) across the web
- Social media profile optimization
- Monthly social posts on 2 platforms
- Custom graphics for online presence
- Dedicated review generation platform
- Review response management
- Custom review collection system
- Negative feedback interception
- Monthly reputation reports
- Custom QR code review cards
- Staff training for review solicitation
- Automated review request system
- Review showcasing on your website
- Competitive review analysis
- Dormant patient identification
- Automated reactivation sequences
- Custom reactivation offers
- Performance tracking dashboard
- Quarterly campaign optimization
Growth Accelerator
Comprehensive marketing solution for practices ready to significantly increase patient acquisition
Everything in Foundation Builder PLUS:
- Comprehensive keyword research
- On-page optimization for top procedures
- Monthly content creation (4 articles)
- Local SEO optimization
- Technical SEO implementation
- Schema markup for dental services
- Quarterly SEO performance reports
- Google Ads campaign setup and management
- Custom landing page creation
- Monthly budget management
- A/B split testing for maximum ROI
- Call tracking implementation
- Conversion rate optimization
- Weekly performance monitoring
- Video strategy development
- Custom audience targeting
- Remarketing campaign setup
- Ad creative consultation
- Performance analysis and optimization
- View-through conversion tracking
- Custom audience creation
- Lookalike audience targeting
- Creative ad design (4 per month)
- A/B testing of ad creative
- Campaign performance monitoring
- Lead form integration
- Cross-platform retargeting
AI Automation Suite
Cutting-edge technology to convert leads and maximize practice efficiency
Everything in Growth Accelerator PLUS:
- Automated lead scoring and prioritization
- Lead source attribution tracking
- Real-time notifications for hot leads
- Lead activity monitoring
- Customizable lead qualification criteria
- Multi-channel lead capture integration
- Lead performance analytics dashboard
- Behavior-based nurturing sequences
- Intelligent content personalization
- Treatment-specific nurturing paths
- Engagement scoring system
- Dynamic content delivery
- Patient education automation
- Conversion path optimization
- Multi-channel follow-up automation (email, SMS, voice)
- Timing optimization algorithm
- Smart message sequencing
- Personalized follow-up content generation
- Objection handling automation
- Appointment scheduling integration
- AI-powered conversation analysis
- Patient communication workflow automation
- Automated appointment reminders
- Treatment plan follow-up system
- Insurance verification automation
- Patient recall system
- Post-appointment feedback collection
- Birthday and anniversary greetings
All packages include -dedicated account manager, Monthly performance reports, Quarterly strategy sessions, Growth guarantee: 20% increase in production within 90 days or your next month is free, No long-term contracts – month-to-month agreements, Unlimited support via phone, email, and chat
Custom packages available for multi-location practices or DSOs
